Why Choose Us

  • Over 20 years of proven market experience
  • Strong presence across GCC retail and e-commerce channels
  • In-house brands and globally licensed product portfolios
  • End-to-end sourcing and distribution capabilities
  • Reliable, scalable, and partnership-focused approach

About us

RICH INTERNATIONAL L.L.C is a UAE-based trading and distribution company with over 20 years of experience serving retail and e-commerce markets across the GCC. We specialize in home, kitchen, household, lifestyle, and licensed consumer products, supplying to multiple leading retail chains and major online platforms in the region.

We are the owners of FEELINGS, our in-house home and lifestyle brand offering practical, value-driven everyday essentials across home, kitchen, laundry, storage, and utility categories. FEELINGS products are widely available across GCC retail and e-commerce channels and are trusted for their consistent quality and strong market performance.

In addition, we manage licensed product ranges under the STOR brand, featuring globally recognized licenses such as Disney, Nickelodeon, Marvel, DC Comics, Nintendo, and more. These collections span categories including kids’ drinkware, lunchware, storage, and gifting products, developed to meet international licensing standards and regional market needs.

Our Mission

To deliver high-quality, value-driven home, lifestyle, and licensed products through reliable sourcing, efficient distribution, and strong retail partnerships—helping our customers and partners grow sustainably across the GCC.

Our Vision

To be a trusted regional leader in brand building and distribution, known for market expertise, operational excellence, and the ability to scale meaningful consumer brands across retail and e-commerce channels in the Middle East.